Our Moringa Rock Star Team

‘Our daily mission is to LIVE life to the best of our abilities,

to LOVE and be WELL balanced”.

Founders, Poul David Videbaek & Talitha Hogebrug

Live Love Well was established in Kenya in 2017 by Talitha Hogebrug and Poul David Videbaek with a mission to ignite and accelerate sustainable business in Africa. Live Love Well’s mission is to eradicate poverty by creating jobs, heal the planet by providing healthy nutraceutical products while spreading happiness.

Meet our Moringa Rock Star Team:

Chief Commercial Officer: Talitha, Dutch, has over 20 years’ experience as entrepreneur and commercial manager in the field of New Business Development & Strategic Partnerships in Africa & Asia. She set up businesses in Africa, with her first business in Juba, Republic of South Sudan. Talitha holds a Master of Science International Strategic Marketing Management and a Master of Business Administration in Executive African Leadership & International Business Development from Copenhagen Business School/ Mount Kenya University in Nairobi.

Chief Executive Officer: Poul David, Danish, has over 25 years’ experience as entrepreneur and business manager in technology and FMCG in Africa, Latin America, Europe and Oceania. Poul David holds a Master of Business Administration in Global Electronic Management from Copenhagen Business School, Erasmus University in Rotterdam, Koln University of Economics and Egade Business School in Monterrey in Mexico.

Chief Meaning Officer: Troy Scott Holmberg, American, has over 20 years of experience in social entrepreneurship, using business innovations to improve the world and solve poverty with key competences to incubate and start-up multiple social enterprises in Kenya including Yehu Microfinance, Coast Coconut Farms, Amani Village, Basa Body and Asante Tree Farms and market access in the US for skincare and organic products from East Africa. Troy graduated with distinction from the Johnson School of Management at Cornell University with an MBA focused on international entrepreneurship. As our Chief Meaning Officer Troy provides personal meaning and a sense of true purpose to all of us.

Chief Farm Manager: Stephen Mwanza is a certified expert in organic Moringa farming and the East Africa leader in this field. Stephen has more than 30 years’ experience in Organic Horticulture and an advanced diploma in Permaculture. Stephen’s passion is caring for mother earth and its people. Permaculture is an innovative framework for creating sustainable ways of living; making agriculture more sustainable, restore soil, conserve water, and redirect waste streams. ‘The primary ethics of Permaculture include earth care, people care, and resource share’ and that is exactly what Stephen stands for.


Head of Infrastructure: Anthony Kisia Ndunda is passionate about innovation combined with engineering in terms of installation, service & energy management. Anthony holds certificates and a diploma in Electric Engineering. His main objective is to create innovative technical sustainable solutions in Moringa processing adhering to global standards utilizing Lean manufacturing as part of our international standards.

Compliance Team: Dr. Dennis Maina is an accomplished Horticulturist, Applied Nano technologist and holds a Doctorate degree in Horticulture. Dr. Dennis Maina is born in Kenya and joined Live Love Well as Compliance Officer in April 2018 with a responsibility for optimizing organic resources for sustainable and quality superfoods production (Moringa Oleifera and Baobab). Dr Dennis is passionate about solving agricultural challenges to increase food quality and quantity with maximum environmental care.

Head of Construction: Musa Mjumbe is a mastermind in building & creation, a true artist at heart. He is an amazing carpenter & builder and can visualize drawings and solutions in a heartbeat. He is responsible for directing our construction projects from conception to completion, overseeing all onsite and offsite constructions to monitor compliance with building and safety regulations.


Outgrower Manager: Jeremiah Chizigwa, connects with our out-growers on a daily basis in order to assist with knowledge about good agronomic practices, natural resource management and organic farming. Jeremiah acts as a community information advisor, directly implementing the mission of changing the livelihood of small hold farmers in Kenya by creating income opportunities and improved health.

Head of Human Resources: James Mwambingu is our cheerleader to support the human factor in Live Love Well by devising strategies for performance evaluation, staffing, training and development. James takes a leadership role in developing a culture that enables our people to work with joy and see where they make a difference. It is Live Love Well’s ambition to become the Best Place to work in Kenya & beyond!

Accountant: Andrew Opiyo, provides all accounting support services to the organization, in Kenya and Europe. Andrew is an experienced Accountant with a real passion for farming and proven finance skills, and a member of ICPAK (Institute of Certified Public Accountant of Kenya).

Farm Administrator: Mary Moringa Masila is our experienced Farm Administrator, with a real passion for farming and proven communication, finance and organizational skills. She is our true Moringa Money Penny and makes sure all administration has been organized from farm level up to production.

Production and Hygiene Manager: Getrude Wekesa is at the heart of making the cleanest and highest quality Moringa powder on this Planet. She ensures that the production & hygiene lines operate efficiently. Together with her team, they clean the Moringa according to Best Practice Cleaning protocol in Live Love Well and package the final product along customer specifications. Our Live Love Well Superwomen, led by Getrude, are part of our customers’ success stories!


Our Specialities / Areas of interest

  • Business Entrepreneurship
  • Pharmaceutical, Life Science and FMCG Supply Chain Management in Africa & Asia
  • Commercial Management
  • Market Access Emerging markets
  • Cross Cultural Project Management
  • Strategic and Tactic Sales Management
  • Strategic business development
  • Business plan development and formulation
  • Business Management
  • Food manufacturing and Superfood Powder & Edible Oil processing
  • Implementing and auditing regulatory standards (GMP, HACCP, LEAN Kaizen and ISO)
  • Farm management, Horticulture, Permaculture, Organic farming.

List of References

Just Fair Denmark, http://justfair.dk/

COOP Denmark, https://coop.dk/

African Coffee Roasters EPZ Limited Kenya, http://africancoffeeroasters.co.ke

IFU, www.IFU.dk

Asante Capital EPZ, http://asante-foundation.org


DSCN2521 (2)