Superfoods and Nutraceuticals

DSCN2484 (2)Live Love Well is the Moringa Tree Specialist: Live Love Well is a nutraceutical company focused on Agriculture in combination with Health & Wellness, developing nutraceutical products using Moringa, which is considered by many to be ‘The Superfood of All Superfoods’ offering serious nutrition that radically benefits overall health.

Live Love Well was established in Kenya in 2017 by Talitha Hogebrug and Poul David Videbaek with a mission to ignite and accelerate sustainable business in Africa. The team behind Live Love Well has more than 25 years’ experience with building businesses in Africa within food manufacturing, fast moving consumer goods (FMCG) and generic medicines.

Live Love Well is based in Msambweni, South Coast in Kenya and was founded with a vision to promote healthy lifestyle by distributing top quality Superfood products worldwide. We utilize sustainable agricultural practices and processing facility with good manufacturing practices to produce the highest quality superfoods products in the market.

Our mission to eradicate poverty by creating jobs, heal the planet by providing healthy super food products while spreading happiness. We want to see the communities surrounding our farms grow Moringa, for personal consumption and becoming our outgrowers. Live Love Well aims to become the leading grower, producer and brand owner of Organic Superfoods products from Africa.

Today Live Love Well employs more than 225 people whereof 99% are Kenyan nationals, grows Moringa on 100 acres on 2 proprietary farms, in Msambweni called Manfred’s farm and in Shimba Hills Kwale called Victory Farm, and works with 41 out grower farms, all 100% organically certified by Ecocert. Our processing facilities are in Msambweni on the proprietary farm and in Ukunda at Asante Capital.

Live Love Well has an additional 300 acres of organically certified land available for growth, bringing the total expected planted area to 400 acres in 2019.

In line with our vision Live Love Well will employ 2,000 people and engage with additional 2,000 farmers as outgrowers. The expected impact will therefore be directly improving the lives of 20,000 people (families included).

Live Love Well’s differential advantage derives from controlling the entire supply chain from the field to the consumer. This includes the field, post-harvest-processing, utilizing own laboratory, final consumer product development, trademarks and proprietary strong brand identity. These factors support market leadership.

Superfoods such as Moringa Oleifera offers a sustainable solution for millions of farmers in resource poor settings providing primary or secondary income. Planting superfoods in rural areas can improve soil fertility and reverse deforestation.

Live Love Well’s business idea sprouts from Hippocrates ‘Let food be thy medicine and medicine be thy food’. This is a firm believe embedded in our philosophy, the corner stone to our existence and passion of ‘Live Love Well’ and is still highly applicable in our daily lives:

We regard the daily food and drink we consume as the main influence in our state of health and our vulnerability to disease. More and more evidence is building up showing that consuming good food and drink is the bedrock of sound health.

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Our Moringa Rock Star Team

“We believe that our daily mission is to LIVE life to the best of our abilities,

to LOVE and be loved & to live WELL balanced with nature and people around us”.

Founders, Poul David Videbaek & Talitha Hogebrug

Live Love Well was established in Kenya in 2017 by Talitha Hogebrug and Poul David Videbaek with a mission to ignite and accelerate sustainable business in Africa.

We are both passionate about the vision to eradicate poverty and heal the planet and we have more than 25-year collective experience in Africa and 45 years of business development and entrepreneurship.

Our Moringa Rock Star Team:

Chief Commercial Officer: Talitha, Dutch, has over 20 years’ experience as entrepreneur and commercial manager in the field of New Business Development & Strategic Partnerships in Africa & Asia. She set up businesses in Africa, with her first business in Juba, Republic of South Sudan. Talitha holds a Master of Science International Strategic Marketing Management and a Master of Business Administration in Executive African Leadership & International Business Development from Copenhagen Business School/ Mount Kenya University in Nairobi.

Chief Executive Officer: Poul David, Danish, has over 25 years’ experience as entrepreneur and business manager in technology and FMCG in Africa, Latin America, Europe and Oceania. Poul David holds a Master of Business Administration in Global Electronic Management from Copenhagen Business School, Erasmus University in Rotterdam, Koln University of Economics and Egade Business School in Monterrey in Mexico.

Chief Meaning Officer: Troy Scott Holmberg, American, has over 20 years of experience in social entrepreneurship, using business innovations to improve the world and solve poverty with key competences to incubate and start-up multiple social enterprises in Kenya including Yehu Microfinance, Coast Coconut Farms, Amani Village, Basa Body and Asante Tree Farms and market access in the US for skincare and organic products from East Africa. Troy graduated with distinction from the Johnson School of Management at Cornell University with an MBA focused on international entrepreneurship. As our Chief Meaning Officer Troy provides personal meaning and a sense of true purpose to all of us.

Chief Farm Manager: Stephen Mwanza is a certified expert in organic Moringa farming and the East Africa leader in this field. Stephen has more than 30 years’ experience in Organic Horticulture and an advanced diploma in Permaculture. Stephen’s passion is caring for mother earth and its people. Permaculture is an innovative framework for creating sustainable ways of living; making agriculture more sustainable, restore soil, conserve water, and redirect waste streams. ‘The primary ethics of Permaculture include earth care, people care, and resource share’ and that is exactly what Stephen stands for.

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Head of Infrastructure: Anthony Kisia Ndunda is passionate about innovation combined with engineering in terms of installation, service & energy management. Anthony holds certificates and a diploma in Electric Engineering. His main objective is to create innovative technical sustainable solutions in Moringa processing adhering to global standards utilizing Lean manufacturing as part of our international standards.

Head of Production: Joseph Mutuku is our own Superman of Superfoods. He is an alumnus of Masinde Muliro University of Science and Technology, where he earned his BSc in Food Processing Technology graduating with a First-Class Honors. Joseph, as Head of Production ensures that our production meets health, sanitation, and quality standards set by Live Love Well, the food industry and international standards. Joseph’s passion is ensuring only the safest and highest quality Superfoods are produced “farm to fork”.

Head of Compliance, Quality & Laboratory: Samuel Angila Olung’ati is experienced in the implementation of Quality management, the E&OHS management, food safety management, Sustainable and Organic farming systems. He also conducts quality training programs to all employees with emphasis on continuous improvement. Samuel is proud to have led the company through successful ISO 22000:2005, KOSHER and HALAL certification processes & Rainforest Alliance. He is also our Head of Motivation as he loves teaching all of us about continuous improvements; how they improve our lives, both at work and at home.

Part of Compliance Team: Dr. Dennis Maina is an accomplished Horticulturist, Applied Nano technologist and holds a Doctorate degree in Horticulture. Dr. Dennis Maina is born in Kenya and joined Live Love Well as Compliance Officer in April 2018 with a responsibility for optimizing organic resources for sustainable and quality superfoods production (Moringa Oleifera and Baobab). Dr Dennis is passionate about solving agricultural challenges to increase food quality and quantity with maximum environmental care.

Community Liaison Manager: Mr. Suleiman Mwanguku is our Moringa Community Impact Champion. He is proud to be responsible for the success of the farms in all areas of Community Liaison, being the instrumental leader of transforming Msambweni and Shimba Hills by building strong community relationships, creating jobs and income opportunities for the community.

Head of Construction: Musa Mjumbe is a mastermind in building & creation, a true artist at heart. He is an amazing carpenter & builder and can visualize drawings and solutions in a heartbeat. He is responsible for directing our construction projects from conception to completion, overseeing all onsite and offsite constructions to monitor compliance with building and safety regulations.

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Outgrower Manager: Jeremiah Chizigwa, connects with our out-growers on a daily basis in order to assist with knowledge about good agronomic practices, natural resource management and organic farming. Jeremiah acts as a community information advisor, directly implementing the mission of changing the livelihood of small hold farmers in Kenya by creating income opportunities and improved health.

Head of Human Resources: James Mwambingu is our cheerleader to support the human factor in Live Love Well by devising strategies for performance evaluation, staffing, training and development. James takes a leadership role in developing a culture that enables our people to work with joy and see where they make a difference. It is Live Love Well’s ambition to become the Best Place to work in Kenya & beyond!

ICT Manager: Martin Njehia is our smooth operator, passionate about creating the best ICT solutions in alignment with the business objectives of Live Love Well. He plans, directs, coordinates and designs ICT-related activities, as well as provides administrative direction and supports the daily operational activities of the ICT department.

Accountant: Andrew Opiyo, provides all accounting support services to the organization, in Kenya and Europe. Andrew is an experienced Accountant with a real passion for farming and proven finance skills, and a member of ICPAK (Institute of Certified Public Accountant of Kenya).

Head of Laboratory: Suleiman Tsiki is our own Live Love Well Quality King. He is responsible for performing food microbiology and quality control tests as per national and international regulations and managing documentation; reviewing, maintaining and monitoring quality policies, procedures and guidelines including calibration, verification and validation of equipment. He is the driver in hygiene practices on production/ store floor and coaching/training of staff on Good Manufacturing Practices (GMP).

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Farm Administrator: Mary Moringa Masila is our experienced Farm Administrator, with a real passion for farming and proven communication, finance and organizational skills. She is our true Moringa Money Penny and makes sure all administration has been organized from farm level up to production.

Production and Hygiene Manager: Getrude Wekesa is at the heart of making the cleanest and highest quality Moringa powder on this Planet. She ensures that the production & hygiene lines operate efficiently. Together with her team, they clean the Moringa according to Best Practice Cleaning protocol in Live Love Well and package the final product along customer specifications. Our Live Love Well Superwomen, led by Getrude, are part of our customers’ success stories!

Our Global Supply Chain Manager: Sibylle Barta is an accomplished Ergotherapist and a firm believer in Moringa, witnessing a change in her personal life, enabling her to rejoin the work force. In the office we call Sibylle ‘Mama Moringa’ as she is the Expert in the nutraceutical properties of Moringa Oleifera. Sibylle combines many years of experience and knowledge of international supply chain with Superfood Moringa, which is perfect fit since Live Love Well has a world-wide distribution system.

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Our Specialities / Areas of interest

  • Business Entrepreneurship
  • Pharmaceutical, Life Science and FMCG Supply Chain Management in Africa & Asia
  • Commercial Management
  • Market Access Emerging markets
  • Cross Cultural Project Management
  • Strategic and Tactic Sales Management
  • Strategic business development
  • Business plan development and formulation
  • Business Management
  • Food manufacturing and Superfood Powder & Edible Oil processing
  • Implementing and auditing regulatory standards (GMP, HACCP, LEAN Kaizen and ISO)
  • Farm management, Horticulture, Permaculture, Organic farming.

List of References

Just Fair Denmark, http://justfair.dk/

COOP Denmark, https://coop.dk/

African Coffee Roasters EPZ Limited Kenya, http://africancoffeeroasters.co.ke

IFU, www.IFU.dk

Asante Capital EPZ, http://asante-foundation.org

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Building sustainable business

LLW TEAMLive Love Well is a community of business entrepreneurs who are passionate about life and our mission – “to eradicate poverty and heal the world”. This is achieved by building profitable businesses with efficient supply chains which are exporting organic value added agricultural products from Africa to the global consumers. We believe these are crucial elements in creating a sustainable future. While we pursue our mission, we inspire to spread happiness for everybody around us every day.

Superfoods such as Moringa offers a sustainable solution for millions of farmers in resource poor settings providing primary or secondary income.  Planting superfoods in rural areas can improve soil fertility and reverse deforestation.

Baobab is a wild grown fruit and is collected by women groups and transported to our processing facilities. Collecting Baobab creates an income opportunity for people without own land or other sources of income.

Live Love Well utilizes existing producer organizations and out-growers to create a stabile income for farmers in rural areas of Kenya, Uganda and Tanzania. The team behind Live Love Well have more than 10 years of experience with working with producer organizations in African and Central America.

Through Live Love Well’s out-grower program we are in contact with more than 2.000 small hold producers who through growing superfoods have the potential to double their income.plant growing

Eradicate poverty – by business 

  • Creating jobs where it is most needed is the best way to fight poverty and ensure a stable income for the growing population
  • We offer business consultancy specializing in entrepreneurship, business development, supply chain development and food manufacturing
    • Establishing businesses and helping business owners to maximize their potential
    • Utilizing out growers, small hold farmers and producer organizations 
    • Creating market access in order to secure efficient supply chains

Heal the world – by superfoods

  • Enter super foods: Superfoods offer the perfect natural way to take vitamins and minerals, high in antioxidants and rich in proteins which are necessary for your health.
  • Live Love Well supplies branded superfoods as consumer products or in bulk
    • Baobab: Powder and Oil
    • Moringa Oleifera: Powder and Oil
    • Prunus Africana: Capsules and tea

Spread happiness

  • Joy of doing business with people
  • Invest in community
  • People employed in empowering positions
  • – And enjoying good food and wine with friends

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Moringa Oil

Moringa oil is extracted from the seeds of Moringa Oleifera. Moringa oil has been mentioned as a very useful oil in the medicinal books of Greece and Rome. Even today, this oil is used for a number of industrial applications. It is great for topical use on the skin and the hair. It is also a nice cooking oil with a soft, appealing taste.

Moringa oil exerts many therapeutic properties because of its unique nutrition.

  • Antioxidant– Ben oil has strong antioxidant capacity.
  • Anti-inflammatory– The oil reduces inflammation both topically and internally.
  • Anti-aging– The oil provides nutrition to our skin and relieves aging signs.
  • Anti-microbial– It is traditionally used in Sudan to purify water and is shown to reduce bacterial counts.
  • Disinfectant– can be used to treat wounds.
  • Carrier– It is excellent carrier oil for aromatic compounds.
  • Emollient– Moringa oil is a great moisturizer for the skin.
  • Preservative– This oil resists rancidity and is used as preservative in certain products.
  • Exfoliant– drives away dead skin cells.
  • Enfleurage– Moringa oil absorbs the aroma of essential oils and other fragrant compounds like herbs, nuts, seeds, spices and chemicals. This makes it the perfect perfume base.

Moringa seed oil offers many health benefits when used on the skin and also when taken internally.

    1. Excellent Moisturizer
      Ben oil is one of the best moisturizers for the skin. It should be applied to the skin as a massage oil. It imparts glow to the skin and makes it well moisturized, but not too oiled. This oil is absorbed well into the skin, making it a nice ingredient in many homemade cosmetic products. This brilliant moisturization effects is because of very high amount of omega- 9 fatty acid (oleic acid) in moringa oil. It also makes the skin quite smooth, because of the behenic acid in it. Behenic acid is used in many products for its ability to smooth the skin and condition hair. This oil slips easily on the skin and spreads well.
    2. Other Benefits for Skin
      Besides moisturization, moringa oil can do a lot more for your skin.

      • Moringa oil pacifies dry skin. It is helpful in dry, irritated skin conditions like eczema and psoriasis.
      • Acne – Because of its anti-inflammatory properties, moringa seed oil can be used as a spot treatment for acne. It also aids the body in healing acne scars.
      • It adds gloss to the skin, which may be needed sometimes, especially when the weather is dry.
      • It can be applied over scars left behind by wounds, scrapes, bruises, and burns. Moringa oil mixed with tamanu oil is a powerful scar diminishing formula.
      • Anti-Aging – Regular application of moringa oil reduces the striking appearance of wrinkles and fine lines on the skin It can be combined with an astringent product like aloe vera.
    3. Moringa Oil for Hair
      It is just as good for the hair as it is for the skin. Moringa oil is a powerful hair conditioner. It should be used as a hot oil conditioner to deal with nearly any hair related problem. The hot oil treatment leaves the hair well moisturized, the hair roots are nourished, dandruff is washed out and there is much less irritation on the scalp. The best result is the conditioning. Hair is manageable and can be combed nicely. It adds shine or gloss to the hair, making them look beautiful. This effect is because of behenic acid in acid. Moringa oil also strengthens hair roots and as such can help with hair loss. It nourishes weak, damaged hair and reduces the lifelessness in them.

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Home remedies

These are some home remedies using moringa oil.

  • Sleep Aid – Massage the head with moringa oil with about 3 – 4 drops of lavender essential oil. It reduces irritability and sleeplessness.
  • Exfoliating Oil – Mix olive oil and moringa oil in equal amounts. Add some sugar cubes to the oil and rub it on the skin.
  • Nail Softener – If one has really strong, powerful nails then they may cause trouble if they become dry and grow awkwardly. Soap them in moringa oil to make nails soft so that they can be easily cut.
  • Homemade Perfume – Add favorite essential oil to moringa oil to make homemade perfume. Use 2 – 3 drops of this as a perfume.

Uses

Moringa seed oil has had lots of uses since it was first extracted. These are some of the prominent industrial and home uses for the Ben oil.

  • Soap – Moringa oil is used in soap making because of its skin cleansing and moisturizing property.
  • Perfume Base – Perhaps the best natural perfume base of all oils. Moringa oil was preferred by people of ancient civilizations. It was used as base for perfumes. Even today, this remains one of the most important commercial application of moringa oil.
  • Oiling Machinery – Moringa oil is a preferred oil for lubricating small machine parts, like watches.
  • Cooking oil– Moringa oil is a nice cooking oil. It is used for deep frying and sautéing. Its smoke point is about 200 ° C which is good for deep frying purpose.  Moringa seed oil is preferred as a salad oil in many places.

Side Effects, Safe Dosage and Toxicity Issues

Moringa oil is generally safe to use. It can also be consumed internally. There is no information on the interaction of moringa oil with medication, so consult a doctor regarding this topic.

Nutritional and Medicinal Information

Moringa seed oil is noted for its nutrition. It is truly unique among many other oils. There are certain nutritional aspects that make this oil incredible for use.

Get in touch with us

We love to hear from you and share a super delicious Moringa – Baobab smoothie either in the Kenya, Denmark or USA.

Our full address in Kenya:

Live Love Well EPZ Ltd.
P.O. Box 227-80400
Beach Road, off Ukanda – Ramisi Road
Msambweni, Kwale
South Coast, Kenya

Please send an email to info@livelovewell.org or tho@livelovewell.org or call us on +254701228197,

Let’s make Moringa famous together!

Talitha Hogebrug MSc eMBA| Founder & Managing Partner
tho@livelovewell.org| +254 701 228197
Live Love Well EPZ Ltd.

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